I-League Clubs Push for Unified One-Partner Model Across National Football Leagues, Shillong Lajong FC Leads Call
Indian football is once again at a crossroads, with I-League clubs including Shillong Lajong FC demanding a unified “one-partner model” for all national leagues. The proposal, raised during a recent meeting of stakeholders, seeks to streamline sponsorship, broadcasting, and commercial rights under a single partner across the I-League, Indian Super League (ISL), and other national…
