The Professionalization of Collegiate Athletics: A Paradigm Shift in NCAA Sports
The landscape of United States collegiate athletics underwent a seismic shift this year as the NCAA implemented expansive Name, Image, and Likeness (NIL) policies, effectively ending the traditional era of amateurism. By allowing student-athletes to monetize their personal brands and participate in revenue-sharing models, major universities have transitioned into de facto professional sports franchises, fundamentally…