The Saudi Sports Pivot: Assessing the Future of LIV Golf and Beyond

The Saudi Sports Pivot: Assessing the Future of LIV Golf and Beyond Photo by HeungSoon on Pixabay

Saudi Arabia is poised to withdraw its multi-billion dollar financial backing from the LIV Golf circuit, a move that signals a potential shift in the kingdom’s aggressive strategy to dominate global sports. The decision, reported this week, marks a significant departure from the Public Investment Fund’s (PIF) recent track record of unchecked spending across professional golf, football, and combat sports.

The Context of Sovereign Investment

For years, Saudi Arabia has utilized its sovereign wealth to reshape its international image through

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